Brand New "Hess Station Toy Trucks You Remember" GIFT BOOK is now available!
No affiliation with Hess Toy Truck LLC
About THE AUTHOR
Michael D Roberto
ABOUT THE AUTHOR
For Michael D Roberto, Hess isn’t just a brand — it’s a bridge to a cherished memory. As a young boy, he vividly recalls visiting Hess gas stations with his father, who explained that because Hess stations sold only gas and didn’t repair cars, they could be “white and clean.” At just five years old, Michael felt like a “big kid” for understanding that simple but profound detail — a moment that stayed with him forever.
Years later, in 1993, not long after his father’s passing, Michael began a heartfelt tradition: purchasing a Hess truck each year in remembrance. Though he didn’t live near any Hess stations, every holiday season brought a sense of excitement and joy — like a kid in a candy store — whenever he spotted one. That annual quest became a personal celebration of love, nostalgia, and connection.
Michael’s passion for Hess trucks has since blossomed into something extraordinary. Recognized as the leading expert on all things Hess Toy Truck, he has been featured on CBS News, New York Post, Inside Edition, NJ Record, Sherwood News, and most recently in a front-page story in the Orlando Observer (among many other media outlets). From the earliest models to the latest releases, Michael’s depth of knowledge about Hess Toy Truck books and collectibles is unmatched. There isn’t a detail, variation, or historical tidbit he hasn’t studied, documented, or shared.
What began as a tribute to his father has grown into a legacy that touches families around the world. Michael continues to inspire others to pass down the joy of collecting Hess trucks — just as he plans to do with his own family. Originally from New York, he now resides in Orlando, Florida, with his wife and two daughters, who are part of the next generation of Hess enthusiasts.
Michael D Roberto’s story is a beautiful reminder of how something as simple as a toy truck can carry the weight of memory, meaning, and love. We are grateful for his dedication, and proud to celebrate the incredible impact he’s made in the Hess community and beyond.
Quick Promotional Summary:
Main Fan Portals: Amazon Author, dedicated Facebook page, and YouTube channel
Self-Publications: 2013-2025: 21 physical books and 2011-2022: 70 PDF Newsletters
Physical Print Media: New Jersey Record, New York Post, Petroleum Collectibles Magazine, The Observer
Digital Media: TruckingInfo.com, CBS Inside Edition Digital, Sherwood News, LBV Rotary E-Mag, ToyTales
Live Toy Show Events: [from 2013-2023 across NJ, FL, VA] (6 as featured guest and 12 paid table)
TV Broadcast / Podcast: CBS News Weekend Edition, PlanetScott.TV, Our American Stories
HESS Corp. Collaborations: 3 Exclusive Interviews, Embargoed Reviewer (2018—), Exclusive Plush music permission
The Apotheosis of HESS
With Hess Toy Truck books and the latest Hess Trucks showcasing incredible designs, it just doesn't get any better, especially when you consider the creativity of Michael D Roberto.
15 years & 25,000+ hours...
I conducted some research into the history of Hess Toy Truck Books and the beloved Hess Trucks that have captivated fans for years, particularly the insights shared by Michael D Roberto.